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Why more employers are treating their workers like customers | HR Dive

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An ExecuSearch Group’s report released in January supports the Ceridian study’s findings; a positive employee experience will be a top priority for employers in 2019, according to its 2019 Hiring Outlook. The report also contends that EX will drive business success this year. 

Technology is central to ensuring a positive employee experience thanks to its capacity to personalize the experience. Using tools like artificial intelligence, machine learning and chatbots, HR technology can enhance employee experience through performance and feedback tools, training and self-service access to payroll, wellness and benefits. Personalization can assist in bringing about meaningful work, which is a key part of engagement; “Professionals consider their careers an integral part of their lives and they expect their job to provide meaning,” Edward Fleischman, The ExecuSearch Group’s CEO, previously said in a statement regarding the Hiring Outlook report. 

But employers still have a lot of work ahead of them in creating more positive employee experience. According to an Alight Solutions study released earlier this year, most employees said they don’t feel positive about their experience. One remedy includes taking EX beyond basic engagement, said Katy Bunn, senior director, marketing communications at Paycor, speaking at the company’s 2019 Rise Web Summit in February. The true employee experience begins on a new hire’s first day, and HR and managers have a responsibility to create a supportive culture backed by frequent check-ins and goal setting, Bunn said. Some experts say that engagement starts even earlier in the recruiting process, and continues throughout an employee’s tenure.

This content was originally published here.