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Very Little Consumer Demand For EVs, Ex Cadillac Boss de Nysschen Says | GM Authority

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“(The demand for EVs is) growing, but companies are having to commit billions, and none of these EV entries would pass the acid test applied for project approval in their conventional portfolios,” he said. “They will all fail miserably.”

“You also have to deal, obviously, with artificial intelligence and autonomous-vehicle technology. You have to get your arms around developing the capabilities, the technical ability, and competitive products in the zero-emission space, an area where there is still very little consumer demand.”

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