Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with email through the use of artificial intelligence.
Why we should care
Artificial intelligence is one of the hottest trends in martech right now, and it was only a matter of time before Salesforce enabled its Einstein AI in the Salesforce Marketing Cloud.
The new tools and capabilities could prove valuable to email marketers by predicting the best time and frequency to send emails. Digital marketers and organizations who embrace — and trust — the technology’s ability to make these decisions for them will need to learn to let go of making those decisions, which may be easier said than done.
More on the news
The Marketing Cloud enhancements are available as of Monday’s announcement. The new capabilities include:
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