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Akio Toyoda: If we don’t change, we won’t grow

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Toyota President Akio Toyoda feels the pressure of steering his company through a rapidly transforming industry where new entrants and technological advancements are forcing the family scion to rethink an 80-year-old business. As a result, he’s betting on alliances and investments in areas from fuel cells to artificial intelligence. One thing the 61-year-old sees enduring through the decades is people’s “friendship” with their cars.

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